For more than 60 years, Aprica has been a leading maker of strollers, car seats and other children’s products built on a foundation of science, paired with an artful sense of design to create products that function as well as they look.

Based on a simple mission, “Raise Happy Babies” Aprica has come to understand that babies are happiest when they are integrated into their parents’ lives in a meaningful way – that’s why everything Aprica does makes it easier for parents to share their world with baby. So they’re ready to get out of the house, introduce their baby to new things and experience all the excitement that comes with having a baby – ready for parenthood, Ready for Life™.

Aprica’s extraordinary commitment to pediatric research and dedication to child safety has been recognized internationally.

Aprica adds a premium brand with a leading position in Japan and proprietary technology in lightweight strollers and car seats to the Baby & Parenting business.

Aprica is a part of Newell Rubbermaid’s Baby & Parenting business segment, which also includes Graco.