Interview with Sophia, Founder of Colorfull Store
How did the idea for your business come about?
Colorfull started as an innocent idea of curating all-things colourful. All-things-colourful was supposed to be the brand name but uh- bit of a mouthful huh!
I’ve always had an interest in colourful things, the things I wear, the choices in day-to-day items. Dressing in colours made me happy - like the smiley face in Colorfull’s logo! By colourfull I don’t mean just outright colours, but like even fun and quirky items - it is still colourful in the sense that it brings some fun to your life! Also, it doesn’t mean that I don't have any black coloured items in my wardrobe - black is also a colour!
What was your key driving force to become an entrepreneur?
It all adds up! Towards the end of 6 years of being a freelance graphic designer, I wanted to do something more with my life - something completely different. Albeit the good salary - I remember thinking I didn’t want to still be designing property books when I reach the age of 30. At 26 years old, I also thought it was the prime age range to start a business. My father is a businessman as well, and he has always encouraged me to start something. Lots of subtle hinting and some savings to spare eventually lead to fruition! I am thankful that I made that choice because I learned so much about having my own business as compared to staying on in a comfortable job!
How did you come up with the name for your company?
I’d shortened “All-things-colourful” to just ‘colourful’ as the word alone was boundless and open to interpretation. While designing my logo, the British spelling looked a little flat so I switched it up to American spelling and added that extra ‘L’ at the back so that it’ll mean ‘full’ of colours!
What motivates you?
When customers tell me that they enjoy my curation and squeal with joy at pop-ups or via DMs, it makes my heart flutter and motivates me to do more. Also every time we launch some teasers of new items on Instagram and receive good feedback!
What has been your most satisfying moment in business?
The process, the light at the end of the tunnel that shines through from every little ‘fails’, makes a satisfying moment.
What is your favourite aspect of being an entrepreneur?
Unpopular opinion, I enjoy the process - getting things done. Yes - failure or mistakes can be demoralizing at that moment, but once you cross the hurdle, it almost feels like you can overcome anything! I believe every setback is lessons that you’ll eventually have to learn - sooner or later in the business. Sometimes it does get to you, but always try to move on and pivot. Because when you look back, you’ll realize that it is these experiences that lead to careful subsequent decision making. Also, talking to people who are years in their business helps! If you’re not going through the entrepreneur roller coaster, you’re not doing it right.