Celebrating Successful Women at WERONE - Featuring Reyna | Hailey's

Celebrating Successful Women at WERONE - Featuring Reyna | Hailey's

Interview with Reyna, Founder of Hailey’s


Tell us a bit about yourself and your career background?

My name is Reyna, and I began my career in banking after graduating. Then I moved on to the beauty industry as a makeup artist, where I've been doing freelance makeup and eyelash extensions for the past few years. Last year, about 8 months after the birth of my first child, I launched an online store. 

Tell us about your business?

Our products are sourced from Australian and Japanese brands at Hailey's. We offer a wide range of baby clothing, accessories, and toys. We recently added a Rental Wear Collection to our online shop, where you can rent special occasion children's clothing.


What inspired you to start your own business?

After the birth of my daughter, I realized that having a business that allows me more time flexibility to spend with my family would be ideal. I enjoy shopping for products for my daughter, so I decided to open a shop that sells what I enjoy looking for, which is high-quality modern children's products at reasonable prices! I gathered some of my and my girl's favorites into an online shop named after my girl (Hailey's), and brought in the items that we find useful and enjoyable.

Rental Wear Collection was founded after I realized that special occasion clothing was underutilized. Purchasing clothes that will only be worn once was a waste of money. Thus renting special occasion clothes for events such as weddings, flower girl/page boys, photoshoots, and birthdays makes more sense.

Tell us about your family?

Small family of 3. My husband, me, and my 19-month-old daughter.

What do you find the most rewarding about being a Mumpreneur?

Bringing joy to other families who love our products.


How do you balance motherhood and running your business?

I get most of my work settled when my daughter is in school or asleep.


What challenges did you face as a mumpreneur?

Unpredictable income and having to figure out a slew of new things on my own, such as website issues, advertising, and so on.


What advice would you give to other aspiring mothers interested in starting their own businesses?

Do some research on what you intend to do, as well as how much money and time you will require and be able to devote. Take the first step, and the rest will come to you as you go.

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